resistance

A level above which prices have had difficulty penetrating. Chicago Board of Trade glossary

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A horizontal price range where price hovers due to selling pressure before attempting a downward move. The CENTER ONLINE Futures Glossary

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An effective upper bound on prices achieved because of many willing sellers at that price level. Bloomberg Financial Dictionary

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resistance re‧sist‧ance [rɪˈzɪstns] noun [uncountable]

a refusal to accept change or new ideas, methods etc:

• The company faces resistance from middle managers, who fear the changes will put them out of jobs.

conˌsumer reˈsistance also ˌcustomer reˈsistance

MARKETING dislike of or lack of interest in a new product or service by people:

consumer resistance to

• Coca-Cola has been increasing promotional spending to lessen consumer resistance to higher soft-drink prices.

inˌvestor reˈsistance

FINANCE when investors dislike particular types of investment:

• overcoming investor resistance to riskier shares

ˌsales reˈsistance

MARKETING when customers do not want to buy a product, especially because they dislike the strong methods used to try and sell it:

• Salesmen selling life insurance frequently meet sales resistance.

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   Resistance is a level, usually identified on a price chart, where selling interest is strong enough to overcome buying pressure so that the price does not rise beyond the resistance level. Each time a level of resistance is penetrated it will create a new level of support.

   ► See also Support, Trendline.

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resistance UK US /rɪˈzɪst^əns/ noun [U]

► a situation in which people or organizations fight against something or refuse to accept or be changed by something: resistance to sth »

The government faces resistance to the bill.

»

There should be no resistance to the new management structure

► a force which acts to stop the progress of something or make it slower: »

The car is designed with wind resistance that cuts down gas mileage.

→ See also CONSUMER RESISTANCE(Cf. ↑consumer resistance), INVESTOR RESISTANCE(Cf. ↑investor resistance), SALES RESISTANCE(Cf. ↑sales resistance)